When it comes to traditional confectioneries done right, nothing beats a good-old vintage bakery or confectionery. Having spent plenty of time honing and perfecting their craft, what you can expect from these long-time bakers is authentic treats of Singapore’s yesteryears. Sadly, many of such establishments are in short supply due to the influx of many international bakeries.
One such confectionery that still stands and is still a perennial favourite among many Singaporeans, is Love Confectionery. This neighbourhood bakery located in Alexandra Village screams nostalgia on so many levels—from its kitschy front sign to its brightly coloured cakes displayed in glass-plated wooden cabinets.
Over here, you won’t find dainty designs or out-of-this-world flavour pairings. Instead, what you can be sure of, are rich, sweet and intensely flavoured cakes that will no doubt have you yearning for the gym after. These are the sort of rustic treats our parents and even grandparents used to enjoy during their teenage years—from their oh-so-decadent buttercream cake and their ever-popular, pandan chiffon cake.
Here at Love Confectionery, there are no concessions to organic flour, low-sugar or low-fat tastes. Everything is done the old-fashioned way, which unfortunately for the health nuts, comes packed full of sugar and full-fat dairy. Their cream cakes are one of our absolute favourites—available in a variety of flavours and toppings, popular choices include the ones with ground peanut, rainbow sprinkles and chocolate rice.
In addition to their variety of cream cakes, you also have a choice of traditional Chinese biscuits and pastries. Although many of them seem foreign to us, we have zero doubts that they will be just as delicious as well. If you do get the chance to, do not miss out on their peanut cake as well as their pandan chiffon cake which often sells out as early as 2pm.
122 Bukit Merah Lane 1
Tel: +65 6278 2385
Daily: 12pm – 10pm
Nearest Station: Queenstown